I help introverted professionals go from disconnect to a meaningful life.

What You Might Be Feeling

“My life looks fine on the outside… but it doesn’t feel meaningful anymore.”

“I’ve achieved a lot in my career, but I still don’t feel fulfilled.”

“I say yes too often. I’m exhausted—and I don’t even know what I need.”

“I have people around me, but I feel disconnected—like no one really gets it.”

“I’m constantly busy, but I’m not sure I’m heading in the right direction.”

“I’ve lost sight of what truly matters to me.”

“I want to do work that makes a difference, but I don’t know where to start.”

If you’ve felt any of this, you’re not alone.

I’ve been there—and so have many of the people I work with.

And, it doesn’t have to be like this.

Hi, I’m Edwin

I’m a coach, dad, marketer, and fellow over-thinker turned meaning-seeker.

I spent nearly two decades building brands and leading teams across Singapore and China. But somewhere along the way, success started to feel… empty.

So I gave myself a gap year. I needed to feel alive again. I got certified as an ontological coach. Started a coaching platform, that kinda ‘bombed’. Applied to 100 jobs. Got 0 offers.

And yet—through the mess—I found something real: work that was purposeful and a life that felt meaningful.

Today, I coach introverted professionals, overthinkers, and purpose-seekers to reconnect with who they really are and build a meaningful life that aligns with their values.

How I Can Help You

You don’t need more advice.
You need space to slow down, make sense of what’s going on, and find your own way forward.
It’s about helping you see clearly—so you can make choices that feel right for you.

That’s what coaching offers.

Stop spiraling in “What if I fail?” and start asking, “What if this works?”
Coaching helps you notice the stories you’re telling yourself—and rewrite them.

Whether it’s how you set boundaries at work or how you express your needs in relationships—coaching helps you use language that’s clearer, kinder, and more powerful.

Understand and work with your emotions:

Instead of pushing your feelings aside or letting them take over, coaching helps you tune into what they’re telling you—and move forward with more intention and calm.

Coaching helps you align your actions with your values—so you’re not just reacting, but responding with purpose.

Whether it’s your career, your relationships, or your day-to-day routines, coaching helps you reconnect to what truly matters—so your life feels lived, not just managed.

Start feeling alignment, purpose and meaning…

“I wake up feeling clear—not overwhelmed about the day ahead.”

“I finally feel like I’m living my life—not someone else’s version of success.”

“I trust myself more. I don’t need to overthink every little decision.”

“I say no without guilt—and yes with confidence.”

“I feel connected again—to myself, to people, to purpose.”

“I’m showing up in my relationships and work with presence and intention.”

“I have direction. Not a perfect plan, but a sense of peace in where I’m going.”

This is what a meaningful life feels like.

It’s about becoming more you—with clarity, courage, and calm.

“Edwin created a safe space where I could explore vulnerabilities and confront my habit of constant self-judgment.”

Ciel C

You might be thinking

“Is Coaching Really for Me?”

You only need one hour to give coaching a try—and often, that’s enough to spark a powerful shift. If your calendar’s full but your heart feels empty, this might be the best hour you give yourself all week.

You don’t need a break from life—you need a better way to live it. A holiday gives you a temporary escape. Coaching gives you a lasting shift in how you see yourself, your choices, and your life.

If you’re running on empty, it’s the perfect time to pause, reflect, and get support—so you can move forward with clarity instead of burnout.

Coaching isn’t magic. But it is powerful.
It works when you show up open and willing. And if you’re curious, you’re already halfway there.

Don’t just take it from me—scroll down and see what my clients have said.

Client Testimonial

“The discussion helped me to see in a clearer way why I sometimes could be my own obstacle and more importantly how to overcome the issue.”

Anna C

“Our coaching conversations were very helpful and rewarding for me, in terms of gaining clarity and achieving focus and strategy.”

Lynda J

“The coaching session with Edwin was very helpful to get some outside perspective on my current career change and to ask the right questions about my priorities and my objectives.”

Anais P

“Our time together helped me reflect and feel more confident and secure in my decisions and actions. You challenged me gently, but firmly, and helped me to either validate or scrutinize and question my assumptions.”

Melina L

“I scheduled a coaching session with Edwin to help me clarify next steps in my career transition. I learned that I am someone who is creative and as a result I’m constantly looking for new opportunities in my work.”

Priya B.

“His coaching gave me new insights with achievable action plans. I always felt comfortable to be coached by him.”

Clive A

Start here

Free 1:1 Clarity Call

A safe, no-pressure conversation to help you:

You’ll walk away with fresh perspective—and at least one actionable insight you can use immediately.